METAVERSE 101: YOU ARE STILL NOT LATE TO UNDERSTAND IT.
Everyone is talking nowadays about the metaverse, If you still haven’t caught up with its concept, here’s a not so summarized summary for you ! (Yet very comprehensive !)
In simple terms, the metaverse is a virtual world that you can access through the internet and on a variety of devices, it's filled with avatars, virtual objects, and environments that you can interact with in real-time.
Think of the metaverse as a giant video game that everyone can play at the same time. You can create and customize your own avatar, explore different virtual worlds, and even socialize with other people from all around. When combined with a technology like Virtual Reality (VR), exploring that world can be very immersive and provide another dimension to it, giving you a sense of actual existence in the space and interactions with objects and environments around you similar to the ones we have in real life.
The concept of the metaverse has been around for a while, but it's becoming more and more popular as technology improves. Many experts believe that the metaverse will eventually become a big part of our daily lives, just like the internet is today.
So, how can you experience the metaverse today? There are a few ways:
Virtual Reality (VR) - VR is a technology that lets you enter a completely immersive virtual world by wearing a headset and using handheld controllers. The Pico 4 and Meta Quest 2 are good affordable options to start.
Augmented Reality (AR) - AR is a technology that adds virtual elements to the real world, so you can see and interact with them as if they were really there.
Multiplayer Online Games - There are lots of online games that have a virtual world where you can interact with other players in real-time. Fortnite is an example of those metaverse games.
Virtual Worlds - There are also websites and apps that have their own virtual worlds where you can create and customize your own avatar, explore different environments, and socialize with other users. Spatial.io is a virtual world that allows users to create their own virtual experiences and invite people to them.
Another important aspect to consider when discussing the metaverse is the question of decentralization versus centralization. A decentralized metaverse is one in which the virtual world is not controlled by any single entity or organization. Instead, it is created and maintained by a network of users who have equal say in its development and governance. An example is Decentraland. If you heard about people buying real estate on the metaverse, it’s probably on this platform.
On the other hand, a centralized metaverse is one in which a single entity or organization controls the virtual world and makes all the decisions about its development and governance. One example of a centralized metaverse is Meta (previously facebook).
There are pros and cons to both decentralized and centralized metaverses. Decentralized metaverses offer more freedom and autonomy to users, but they may also be less stable and more prone to conflict. Centralized metaverses, on the other hand, offer more stability and consistency, but they may also be more restrictive and less open to user input.
Ultimately, the best approach will depend on the goals and values of the individuals and communities who use the metaverse. Some may prefer the freedom and autonomy of a decentralized metaverse, while others may value the stability and consistency of a centralized one.
If you are a business and want to take advantage of the existing opportunities that the metaverse presents, there are a number of ways that the metaverse can improve your business:
Virtual meetings and events - The metaverse allows you to hold meetings and events virtually, which can save you time and money on travel. It can also make it easier to connect with people from all around the world.
Virtual storefronts - The metaverse allows you to create virtual storefronts where you can sell your products and services. This can be a great way to reach new customers and expand your market.
Virtual training and education - The metaverse allows you to create virtual training and education programs that can be accessed by anyone, anywhere. This can be a cost-effective way to provide professional development and continuing education to your employees or customers.
Virtual team building - The metaverse offers a range of virtual team building activities that can help strengthen the bonds among your employees and improve their teamwork and communication skills.
Virtual advertising and marketing - The metaverse offers a range of virtual advertising and marketing opportunities that can help you reach new audiences and promote your brand.
Overall, the metaverse offers a range of possibilities for businesses looking to improve their operations, reach new customers, and increase their efficiency. As the metaverse continues to evolve and become more integrated into our daily lives, it will likely become an increasingly important tool for businesses of all sizes.
At Not Keepin’it Real we can create a space for you or your brand that can address any of the benefits mentioned above ! contact us at info@notkeepinitreal.com for more information.
The metaverse is a really cool and exciting concept, and it's definitely worth checking out if you're interested in virtual worlds and cutting-edge technology. Who knows, you might even end up spending a lot of time in the metaverse!
*Artwork created using Dall-E
